The beauty sector is growing rapidly. As we speak, the beauty market is growing bigger and bigger, and it is currently estimated to generate a lot of money by the end of this year.
Along with the market’s growth, various ingredients and products are sold. Most of these often come and go with trends. However, some remain staple, timeless, and functional in the beauty industry.
Unfortunately, just knowing all these won’t be enough. You have to be updated with the following latest beauty trends and what happens in the sector to know what’s next in line:
1. Hyper-Personalisation
Research shows that 72% of consumers expect a personalised experience whenever they buy from a beauty salon or shop. Personalisation may have a great impact on customers’ life cycles.
About 75% of customers are likely to make repeat purchases from companies and recommend those companies to their family members or friends if they offer a personalised and great experience.
2. Vampy Lips
We can’t deny the power of classic red lips. This beauty staple has a transcended status and is frequented by many celebrities, including Trace Ellis Ross, Taylor Swift, and Olivia Rodrigo.
However, darker lip colours have started to dominate the runways. Black lipsticks are making appearances at Luar, thus solidifying the vampy look as the go-to.
3. Wellness Infusion
The connection between wellness and beauty trends grow stronger every year. Consumers continuously seek beauty products that can improve their appearance and contribute to their well-being or health.
This includes all the skincare products that have been infused with aromatherapy-based cosmetics providing therapeutic benefits, adaptogens, and supplements made to improve the following:
- Nail health
- Hair
- Skin
4. Gender Neutral Products
Genderless skin is also gaining popularity as the boundaries between women’s and men’s products continue blurring. Inclusive beauty standards and men’s products are gaining momentum.
More products are expected to cater to all men’s needs. From 2025, consumers should also expect wellness and beauty to go hand in hand, with beauty/skincare products contributing to overall health and well-being.
5. Blunt Bobs and Bold Cuts
Sharp and statement-making cuts, such as blunt bobs, are back. Precise, clean, bold lengths and lines make this trend a go-to for many clients who want a modern and sleek look.
6. Coloured Contacts
For Summer/Spring 2025 runway shows, you can incorporate unique and bold-coloured contacts on your models. The striking bright blue and red lenses added can add a twist, changing the appearance into a vibrant statement, which may leave audiences in awe.
7. Satin Matte Skin
If you are concerned about the comeback of the flat matte of 2010, don’t worry. The trend is all about the middle ground, referred to as satin matte skin.
This trend involves finding a sweet spot between dewy and matte. It provides a soft texture that blends with consumers’ complexions while maintaining natural radiance.
The truth is that beauty trends don’t emerge because of TikTok’s virality. The industry and the beauty trends that support it have been around for many years and reflect social standards.
It might be a little different for influencers, musicians, and actors. Usually, these public figures are responsible for launching certain beauty trends resulting from their looks.
